Permission Marketing

Broadcast,Generation: X,Interactive,Studies — Nikolaus Reinelt @ 10:31

“All marketing should be permission marketing. All marketing should be so
appealing that consumers want us in their lives. We should strive to be invited into
consumers’ lives and homes.”

… says Jim Stengel, CMO Procter&Gamble at the AAAA meeting in 2004.
And he´s damn right on that! Let´s develop and deploy the tools, that empower consumers in future to do so!

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