“All marketing should be permission marketing. All marketing should be so appealing that consumers want us in their lives. We should strive to be invited into consumers’ lives and homes.” … says Jim Stengel, CMO Procter&Gamble at the AAAA meeting in 2004. And he´s damn right on that! Let´s develop and deploy the tools, that… Permission Marketing weiterlesen
step in the arena
welcome finally to eyetag’s weblog project a blend of fine, fresh-cut blognews and re-blogging around the world of eyetag – the media engineers network. since this is a german offer i would like to ask all english speaking fellows for compassion regarding the language used here at the weblog project. although it´s objected to reflect… step in the arena weiterlesen