Permission Marketing

“All marketing should be permission marketing. All marketing should be so
appealing that consumers want us in their lives. We should strive to be invited into
consumers’ lives and homes.”

… says Jim Stengel, CMO Procter&Gamble at the AAAA meeting in 2004.
And he´s damn right on that! Let´s develop and deploy the tools, that empower consumers in future to do so!