The following article is taken from upcoming study „Global IPTV: Learning from Industry Leaders“ published by sapient and thebrainbehind (tbb). More on this comprehensive and in-depth overview of the fast growing IP-TV business segment and order forms on tbb´s studies homebase. „Today the boundaries between inner and outer forces of the media are confused. And… Grassroots thrive on digital platforms weiterlesen
Kategorie: Broadcast
Dominant provocative operation
While doing some research on possible business models for the fast growing phenomena of Vlogging, I found the guys at Vlogger Blogsite ‚We are the Media‚ discussing about this topic. They covered almost all commonly used sources of income, including donations, sponsorships or premium content models. Except – guess what – advertising. In some way,… Dominant provocative operation weiterlesen
The end of TV. As we know it.
Following this study by IBM, tv market in future will be polarized between passive usage and indidualized, multichanneled narrowcasting. Not a tremendously new perception, but a interesting fact, that more and more studies hit the same tone (eg. see here or here). Also they give some basic strategic suggestions for executives to adapt to this… The end of TV. As we know it. weiterlesen