Autor: Nikolaus Reinelt

While doing some research on possible business models for the fast growing phenomena of Vlogging, I found the guys at Vlogger Blogsite ‚We are the Media‚ discussing about this topic. They covered almost all commonly used sources of income, including donations, sponsorships or premium content models. Except – guess what – advertising. In some way,… Dominant provocative operation weiterlesen

Following this study by IBM, tv market in future will be polarized between passive usage and indidualized, multichanneled narrowcasting. Not a tremendously new perception, but a interesting fact, that more and more studies hit the same tone (eg. see here or here). Also they give some basic strategic suggestions for executives to adapt to this… The end of TV. As we know it. weiterlesen