I’ve just arrived back from London, where I attended the first User Generated Content Summit. Mintdigital was inviting to the cheery location of the Visionarium just next to Regent Street on what seemed to be the hottest day ever in London. Panel was interesting, with short presentations from Telewest and their troublehomegrown platform, MTV and Mints own Bloombox project. With no doubt, one highlight of the event was the unveiling of the Bloombox, a box where thousands of ideas have a place to flourish. If you’d like to take a peek, simply go to www.bloombox.tv and find out yourself.
Most important to me was seeing how the UK folks approach the user generated topic in comparison to what current TV does for example (which I have met during my stay in NYC in April this year). Apart from having gripping discussions with people from production companies, agencies and finance, I furthermore learned key things as how London people walk their dog or what a washing machine sounds like from inside;).
From user cash over the grainy appearance of user generated video to broadcasters strategic issue of positioning themselves in this hype – we’ve been talking about all that stuff. I tell you, London is brewing and they know what the whole thing is about!

Due to the success of the event, mint has already announced plans for a second, more specific event this fall. I’m curious on what we may have achieved in that area by then!