“All marketing should be permission marketing. All marketing should be so
appealing that consumers want us in their lives. We should strive to be invited into
consumers’ lives and homes.”

… says Jim Stengel, CMO Procter&Gamble at the AAAA meeting in 2004.
And he´s damn right on that! Let´s develop and deploy the tools, that empower consumers in future to do so!

welcome finally to eyetag’s weblog project

a blend of fine, fresh-cut blognews and re-blogging around the world of eyetag – the media engineers network.
since this is a german offer i would like to ask all english speaking fellows for compassion regarding the language used here at the weblog project. although it´s objected to reflect topics on a multinational perspective in this phase the focus will be to get this project alive and give at least a small outlook on eyetag’s current issues. we will do our best to post something in english language from time to time but don´t bother if this turns out to be not more than a long-term promise.
however, we appreciate all comments and feel honoured by your presence. looking forward to your participation!